RETAIL WINDOW DESIGN Aqua Design Amano Philippines wanted a playful design made to compliment his storage displays and give it life. Some ideas were sea creatures, seaweed and playful text. After much consideration to design simplicity, I decided to use bubbles as a motif; a message in a bubble. The smaller bubbles would begin from the bottom, palatable for the younger children who view the display up close. The bubbles then rise to be read by people at a distance. The director of ADA Philippines praised the design as both functional and aesthetically pleasing that captured the essence of his brand.